A diamond is forged under pressure.So is your physique.
Premium personal and online coaching — custom training, nutrition, and habit coaching, 1-on-1 through an app, in person, or virtual.
“Do what you've always done, and you'll keep the body you already have.”
You don't need more hours. You need the right ones. Three to five focused sessions a week, programmed around your calendar — and logged in under a minute. Your coach travels in your pocket.
Coaching most online trainers can’t offer.
You hold a high standard everywhere else.
You run hard — building a company, leading a team, carrying real responsibility. Your body shouldn't be the one area you've let slide. This is built for professionals, founders, and high performers who want to be lean and strong — and stay that way through the busy years.
Energy that lasts the whole day, not just the morning.
Confidence that walks in before you do.
Strength and leanness you keep, through the busy seasons.
One coach. Every modality.
From consult to results.
Book a consult
We talk goals, history, and your real weekly schedule — and whether we’re a fit.
Get your custom plan
Training, nutrition, and habits built for you — your split, your foods, your life.
Train in the app
Follow your program, log every set, message anytime. Coaching in your pocket.
See the results
Weekly check-ins and trend lines keep you accountable and progressing — year-round.
Training built for Type 1 & Type 2 diabetes.
Glucose-aware programming from a degree-qualified coach — a genuine specialty, not a disclaimer. Built around how your body responds, so you can train hard and train safely.
Coaching complements your medical team’s advice — it doesn’t replace it.
See the Diabetes program- Type 1 & Type 2 supported
- Glucose-aware periodisation
- Nutrition that fits your management
- 54-week structured program
30-Day Trial Program
A real 4-week program to feel the coaching before you commit. Low risk, full effort.
Start with a 30-day trial. No lock-in, cancel anytime.
Built to make every PR visible.
Coaching professionals, founders & high performers.
Client stories are being added here. Every program is built to log every set and track every PR — so progress is measurable from day one.
Become the first storyStart where it suits you.
Free Consultation
A no-pressure call to map your goal, your week, and the fastest honest path there.
30-Day Trial Program
A real 4-week program to feel the coaching before you commit. Low risk, full effort.
Start with a 30-day trial. No lock-in, cancel anytime.
Strong & Lean Program
Ongoing 1-on-1 coaching — training, nutrition, and habits in one app, adjusted as you progress.
One coach and one proven system — instead of another year of guessing, half-finished apps, and starting over each January.
The 5-Step Fat Loss Blueprint
The exact fat-loss framework Alex coaches — calories, macros, training, and the habits that make it stick. Free, printable PDF.
Good to know.
Where are you based, and do you coach online?
Based in Australia, coaching clients across the country and worldwide. Most coaching runs fully online through the app; in-person and virtual sessions are available too.
What does ongoing coaching include?
Custom periodised training, personalised nutrition and meal plans, habit coaching, weekly check-ins, direct messaging, and full progress tracking — all in one app.
I have Type 1 or Type 2 diabetes. Can you coach me?
Yes — there’s a dedicated, medically-aware Diabetes program. Coaching complements your medical team’s advice; it doesn’t replace it. See the Diabetes Program page.
How much is coaching?
The Strong & Lean ongoing coaching program starts from $499 AUD/month. There’s also a low-commitment 30-Day Trial, and every journey starts with a free consult.
I’m a complete beginner — is that okay?
Absolutely. Programs run from beginner to advanced, and a degree-qualified coach means your foundations are built properly from day one.
How do I start?
Book a free consultation. We’ll map your goal and the right entry point — trial or full coaching — with no pressure.
Stop doing what you’ve always done.
Book a free consult. We’ll map the goal, the week, and the fastest honest path there.